As an expert on Gen Z and millennials, Ashley Stahl shares how you should be communicating, marketing and working with the next generation in this Thought starters episode.
Gen Z is the generation born between 1997 to 2015 and they think differently about the world than previous generations.
“In a world where we are facing the rise of AI, there are some people who are scared, there are some people who are inspired. I think Gen Z is a generation that’s inspired by it.”
According to Ashley, Gen Z wants to be disruptive and be part of something that makes a difference in the world.
Ashley says Gen Z is marked by three different factors.
When it comes to technology, while millennials and Gen Z are excited about having the most up-to-date and innovative technology, they have high expectations. If companies want to attract and maintain these generations as customers, they need to ensure the technology is working effectively. And Ashley says the best way to do this could be to integrate a human element for trouble shooting. “For example, if you go to a rental car counter, you can press buttons on a screen to hire a rental car, but they still have a person standing there making sure the tech works.”
"Gen Z is more hungry than any generation before to disrupt the status quo"